Microsoft Dynamics 365 Marketing -koulutuksessa keskitytään opettelemaan tarvittavat taidot Dynamics 365 -markkinointisovelluksen suunnitteluun, mukauttamiseen, käyttöönottoon ja hallintaan. Lisäksi tutustutaan kuinka käyttää Microsoftin markkinointitekniikoita ja -työkaluja liiketoiminnan markkinoinnin kehittämiseen.

Koulutukseen sisältyy Dynamics 365 Marketingin yleiskatsaus, kampanjoiden suunnittelu ja toteutus, sisällönhallinta, automaattiset liidien hallintaprosessit, verkkosivustoseuranta ja analytiikka, markkinointianalytiikka ja raportointi sekä Dynamics 365 Marketingin integrointi muihin Dynamics 365 -sovelluksiin.

Tavoite

Opi hyödyntämään monipuolisesti Dynamics 365 -markkinointisovellusta liiketoiminnan markkinoinnin kehittämisessä.

Kenelle

Koulutus sopii markkinoinnin prosesseista kiinnostuneille, jotka haluavat ottaa kaiken irti toimintaa tukevasta järjestelmästä.

Koulutukseen osallistuvalla on suositeltavaa olla kokemusta markkinointiprosesseista ja Dynamics 365:sesta tai muusta liiketoimintajärjestelmästä.

Lisätiedot

Koulutus valmentaa Microsoftin viralliseen MB-220 Microsoft Dynamics 365 Marketing -sertifiointitestiin.

Koulutuksen sisältö

Configure the Customer Insights – Journeys app

Configure forms, including adding columns to forms and changing form layouts
Configure views, including adding columns to views
Configure the model-driven app
Create and configure columns in tables

Configure organization settings

Configure domain authentication
Configure SMS providers, including Microsoft Azure Communication Services

Configure and manage marketing settings

Configure form matching strategies
Configure compliance profiles
Configure brand profiles
Configure UTM tracking
Configure audiences
Configure frequency capping

Create and manage segments

Create and manage segments
Create segments by using Copilot Query Assist
Combine segments by using union, exclude, or intersect logic
Create a segment within a customer journey
Describe table relationships
Describe Customer Insights – Data tables

Manage preference centers

Create and manage preference centers
Describe how consent is managed and enforced for email and text messages
Configure opt-in and double opt-in
Describe consent purposes and topics
Import consent records
Describe multi-brand preference centers

Manage leads

Create leads
Manage the leads lifecycle
Create and manage lead scoring models

Create and manage accounts and contacts

Create and manage accounts
Create and manage contacts
Create and manage activities and activity templates

Create marketing emails

Create a marketing email
Describe the HTML editor feature in a marketing email
Create and use reusable content blocks
Define mandatory fields for email
Add dynamic content to email
Add conditional content to email
Validate email content for compliance by using the Accessibility Checker
Check spam scores for email content by using Spam checker
Personalize email content
Describe the content ideas copilot
Use specialized links
Include iCalendar files and documents from the asset library

Distribute marketing emails

Define message requirements
Validate and publish email messages
Send emails without building a journey
Prevent duplicate sends

Create and manage other channels

Create outbound text messages
Add SMS keywords to a text message
Personalize text messages
Manage SMS keywords
Configure push notifications
Include Customer Voice surveys in messages

Create and manage forms

Manage form templates
Create and manage forms
Embed forms in external websites
Implement form capture for externally managed forms
Review form submissions
Describe form hosting options
Describe use cases for extending forms by using JavaScript
Configure form validation rules

Configure journey orchestration

Create a journey by using a segment
Configure a journey by using a trigger
Configure A/B testing and review test results
Configure a business goal and measure progress
Add journey reminders
Define journey exit conditions
Add channel optimization to a journey

Manage journey triggers

Describe trigger types
Describe custom triggers
Create a trigger for a Dataverse record change
Use a custom trigger to run a Power Automate flow
Use conditions in triggers
Move custom triggers between environments

Explore insights and analytics

Analyze marketing outcomes
Track campaigns by using UTM codes

Create and configure events and webinars

Create an event
Configure an event as a Microsoft Teams webinar
Configure an event as a Microsoft Teams Live event
Configure event agenda, including sessions and tracks
Manage speakers and event team members
Create and manage event forms

Manage events

Manage event registrations, including attendee check-in and cancellations
Manage registration, waitlists, and attendees
Configure event capacity and passes
Describe the event management dashboard and event analytics

Avainsanat

Microsoft, Dynamics 365, Marketing, Customer

Paikka	Etäkoulutus
Päivämäärä	21.-22.10.2024 Poista

Paikka	Etäkoulutus
Päivämäärä	21.-22.10.2024

MB-220 Microsoft Dynamics 365 Customer Insights – Journeys